For this project, I redesigned the webpage for ZOA energy drink. ZOA is a brand that I would not usually be drawn to but for this project, I wanted to step out of my comfort zone. The first step I took to learning about ZOA was researching why/how it was created, which led me to brainstorming concepts of headlines and sketches. For the final headline and sketch, I decided to center the concept around a specific flavor (wild orange) of the energy drink. The final headline I decided on was “peel the burn” and the concept sketch is a picture of the can surrounded by oranges and orange slices. I feel as though making these choices added a light-hearted feel but still a clean aspect to the website.