DEEP SEA WINERY REBRAND

For this project, I rebranded Deep Sea Winery. I began by redesigning the logo and establishing the brand’s identity and values. Deep Sea Winery is based in Argentina and focuses on donating a portion of its proceeds to ocean conservation efforts. In my design, I incorporated a paper tear texture into the label and the winery’s website, which shows the Deep Sea’s concentration on ocean conservation. For the color palette, I chose light beige complemented by various shades of blue. The various shades of blue highlight their aquatic name and logo while also highlighting the colors of the Argentinian flag. The logo’s typography features a serif font to bring a classic and luxurious feel, while the secondary font is sans-serif to keep relevant body copy readable.